COMPUTACAO@UFCG: um CRM para a Coordenação do Curso de Graduação em Ciência da Computação da UFCG.

Abstract

Customer Relationship Management is a widely adopted business strategy, with the objective of improving the interaction between a company and its customers. Its implementation uses software tools to compile, store and analyze customer information, enabling the company to better understand who they are, how they interact with the brand and what services they want. In recent years, some Higher Education Institutions have studied the use of this practice, due to its great potential to influence academic management and student experience. Therefore, the COMPUTACAO@UFCG system was designed in order to improve communication, engagement and connections between course participants, providing automation of the most common tasks, time optimization, error mitigation and reduction of resources involved in the course processes.