Determinantes comportamentais para a prática do consumo colaborativo: proposição de um framework.

Abstract

The objective of this research is to propose a framework with behavioral determinants for the practice of Collaborative Consumption. Several methodologies were adopted in this exploratory research with a qualitative-quantitative cut. Initially, through a bibliometric research, an analysis of the conceptual structure of collaborative consumption was made. Subsequently, a theoretical essay was carried out to analyze the collaborative consumption market in the light of the Transaction Cost Theory, addressing the attributes of transactions and behavioral aspects and their relationship with the essential principles of collaborative consumption. Then, a bibliometric study was carried out on the measurement scales for the practice of collaborative consumption, in order to map and cluster the theme, identifying the behavioral determinants of collaborative consumption. Finally, in order to fulfill the objective of this dissertation, a framework was proposed with behavioral determinants for the practice of collaborative consumption, which was evaluated by experts, through the Survey technique, and the results were qualitatively categorized and analyzed according to the technique of translation validity (face and content validity) and, quantitatively, analyzes were performed based on weighted mean, standard deviation and Content Validity Index. This study presents theoretical and practical contributions to the strengthening of discussions on collaborative consumption, as well as to the advancement of new investigations, in order to expand the impact of new studies on the subject and on new possibilities for approaches and analyzes in discussions about practices of collaborative consumption.