Análise estratégica de microempresa do ramo farmacêutico.

Abstract

At the presente time one of the markets that more has been gaining prominience is the pharmaceutical branch and not only major drugstores networks are in this context but also the small pharmacies or drugstore. These small drugstores are included in the cosumer maket mainly by its high degree of contact with your cliente what brings a differential compared to pharmaceutical networks. So for this high degree of contact with the consumer that these companies have to apreciate, and this job search precisely compare the strategic vision of a micro-entrepreneur in the pharmaceutical industry with the criteria your customers qualifiers. With a help of questionnaires applied to the owner of the drugstores and its cosumers where the issues are based on performance objectives as criteria to evaluate the strategy that is being traced by a micro entrepeneur of the pharmaceutical branch and also know your customers if this strategy is being perceived. And from the analysis of the data collected coud propose improvements for the strategic development of the company and be able to promote a consumer welfare.