Aplicação de ferramentas estratégicas em uma empresa de serviço no Cariri Paraibano.

Abstract

Faced with a dramatic transformations , companies should seek daily strategies of tools that provide some competitive advantage . Thus, this article aims to apply the strategic tools at Xerox and Stationery of Barbara using : SWOT Analysis , Analysis of the market and the Porter matrix BCG (Boston Consulting Group) . This is an exploratory case study of a descriptive nature , conducted in a copier in the city of Sume PB, which through the use of a structured questionnaire for data collection can identify strategic tools : SWOT Analysis , Market Analysis Porter and BCG Matrix , to achieve the goals. Finally conclude that although the organization does not formulate strategies through management tools, they can direct their efforts to compete in the market , thus adopting empirical strategies forward differentiation to competitors , highlighting the flexibility to adapt to the market .