Análise da gestão ambiental no ramo varejista como fator gerador de vantagem competitiva.

Abstract

Environmental concern has reached the retail, and is already building a new trade relationship based on environmental concerns focused on business continuity. This strategy is being and is demanded by a new type of consumer who shows more concerned about the future of the planet and want to feel participant. Therefore, this study aims to analyze environmental practices developed by the retail trade in the city of Sumé in the state of Paraiba, identifying and demonstrating the importance and the competitive advantages that can be obtained through the adoption of an environmental management focused on the supermarket sector It is the result of a qualitative, exploratory and descriptive, which had the scope to investigate the medium and small retail businesses in the supermarket sector of the city, are dealing with the waste generated and public awareness practices. In conclusion, companies have shortcomings as well as waste disposal, emphasizing more the reuse of cardboard and that all companies do not have any concern with environmental practices of awareness and encouraging environmentally friendly consumption. Entrepreneurs need to adapt before the green business opportunities, taking into account that it is possible to make money and protect the environment with creativity and ecological awareness to turn environmental threats into business opportunities.