A influência das mídias digitais no comportamento de compra de adolescentes.

Abstract

With the ease of accessing the Internet, consumers are increasingly determined to time of purchase, such as what they want to buy, where they are going to buy it and how much they are willing to to switch off. The implications of advertising for teenagers are objects of study from several jurists, public and private institutions, civil society, both national and international. This course completion work has the general objective of analyzing the influence of media (You Tube) in the purchase decision of university consumers online. The universe of this investigation corresponded to 50 high school students aged between 14 and 18 years old, considered, for the purposes of this research, as young adolescents and the sample was 43 people who were the respondents. The data collection instrument was a questionnaire semi-structured developed from three themes/dimensions: teaching process learning, access to technologies and difficulties faced. the instrument was presented to the students through an electronic questionnaire, developed from the Google forms and forwarded by email and WhatsApp groups. the data collection was carried out in the second half of 2021 and data analysis used basic statistics descriptive with the support of SPSS software. It was decided to use position measures such as median and mode, as well as absolute and relative frequency. What can be seen from this study, is that this early exposure to brands has a direct influence on habits and choices of these young people, which can be harmful in many cases, given the enormous amount of offers and content of the most varied types that reach them every day, above all through the universe online. Mais sobre o texto originalÉ necessário fornecer o texto original para ver mais informações sobre a tradução Enviar feedback Painéis laterais