Movimentos sociais e consumo sustentável: explorando as relações entre as dimensões material, simbólica e política e as ações de organizações sociais.

Abstract

The overall objective of this dissertation is to explore how the contemporary dimensions of social movements (material, symbolic and political) can help promote sustainable consumption. As a result, three articles were prepared. Article I analyzed the political and strategic trajectory of sustainable consumption in the last two decades (2001-2022) through a bibliometric study using the VOSViewer software. The results identified the collaboration of European institutions, cooperation between socio-economically developing nations, and the progress of sustainable consumption aligned with the SDGs. Article II related the dimensions of social movements (material, symbolic and political) presented by Scherer-Warren (2013), with categorical analysis focused on the promotion of sustainable consumption. It was displayed that contemporary objectives relate social movements and sustainable consumption by the collectivity and social transformations, while searching to improve quality of life without relinquishing environmental resources. Article III analyzed how social movements relate to the promotion of sustainable consumption based on the actions of these organizations Akatu Institute, Instituto Brasileiro de Defesa do Consumidor (IDEC) and Greenpeace Brasil, as they considered the material, symbolic and political dimensions. With the help of a multiple case study, semi-structured interviews and the use of the ATLAS.ti software, the results presented conformities of actions around areas of daily consumption, areas of cooperation, material mechanisms, symbolic integrations and socio-political participations to leverage sustainable responsibilities, strengthening consumers' commitments for their consumption activities. This work is justified by studying the contributions of social movements as an alternative that can help promote sustainable consumption, promoting socio-environmental benefits. Nongovernment organizations in the context of sustainability means to value new ways of thinking and acting, considering the promotion of actions that contemplate the participation of society the decision process for inclusive and sustainable consumption.