Perfil de competências dos gestores no processo de construção do planejamento estratégico: um estudo na Pós-graduação da Universidade Federal de Campina Grande (UFCG).

Abstract

Postgraduate programmes at public institutions are going through a process of adapting to a series of CAPES guidelines, which are updated every four years. One of these guidelines is to encourage the construction of strategic planning within postgraduate programmes. In this context, it is a challenge to find actors in these postgraduate programmes who can act as strategic planners and who have the necessary skills to decide the direction of these programmes. With this in mind, the aim of this study is to investigate how the competency profile of managers can contribute to building the strategic planning of postgraduate programmes within the Centre for Natural Resources Technology at the Federal University of Campina Grande. To this end, this research is based on a case study, using a qualitative method, with a view to obtaining information using forms, interviews, documentary analyses and observation of evidence. Through this research it was possible to identify the main activities of public managers in universities, which involved managing course coordinators and managing these coordinators through higher bodies, with predominant operational and managerial decisions, as well as identifying their main competences in their areas of activity and in the strategic aspect, with an emphasis on communication and responsibility as the competences considered most important for strategic planning managers in postgraduate programmes. Furthermore, based on this information, it was possible to construct an action plan for carrying out strategic planning in the institution's postgraduate programmes. The research achieved the expected objectives, proposing a model for building strategic planning, based on the incorporation of actors with identifiable and potential competences for achieving maximum efficiency in the actions and strategic goals of the postgraduate programmes.