A campanha política de 1996 em Campina Grande, PB: uma análise do guia eleitoral.

Abstract

The research work developed throughout this dissertation deals with to analyze in the Electoral Guide, on television, the campaign of candidates for mayor of the city of Campina Grande (PB), in 1996. The information here were "captured" through the reading and analysis of videos, interviews and open with the candidates and people involved in the campaigns, research bibliography in the city's newspapers, and data collection at the Regional Court Electoral. They have the function of checking the new configurations that, have created spectacular scenarios for the electoral programs television. In the process of inventing such scenarios, have used a variety of audiovisual multiple effects in each electoral program. These features forged diverse cities, spectacular guides, whose scenes converged on the acts of of the candidate and of the voter, in addition to the victories constituting at last a pleasant and seductive setting for the viewer-elector. This spectacular setting was forged in all programs; however, we have verified specificities the strategies of production of effects, with the resources used. Initially, we did a theoretical course in search of information that would to analyze the creation of the show Electoral Guide by television in the said municipality. Lastly, we present the final considerations on the discussion that we propose.