Avaliação da aliança estratégica stellantis à luz da tipologia de Eiriz (2001).

Abstract

This work is dedicated to the analysis of the Stellantis strategic alliance, resulting from the merger between Fiat Chrysler Automobiles (FCA) and the PSA Group (Peugeot Société Anonyme). The research adopted a bibliographic research approach, using secondary data and applying the typology of alliances proposed by Eiriz (2001). The justification for the study lies in the importance of the automotive sector, which influences several industrial sectors. The automotive industry constantly seeks innovation, operational efficiency and adaptation to technological changes and consumer demands. Stellantis has been successful in its endeavor, taking advantage of the merger's synergies to obtain savings and maximize results. With a forward-looking vision and a collaborative approach, Stellantis has established itself as one of the leaders in the global automotive industry. The analysis of the strategic alliance contributes to the understanding of the practices and challenges of this sector, offering valuable information for managers and academics interested in the subject.