Levantamento dos registros de marcas de cervejas artesanais produzidas na Paraíba: comparativo com a realidade nacional e regional, entre os anos de 2000 a 2022.

Abstract

In a scenario containing an increasingly dynamic and globalized economy, the Brand is an important instrument to induce the acquisition of a product and/or service. It is through a Brand that the consumer can distinguish a product and/or service that they wish to opt for when choosing, in|uencing their level of need, desire and satisfaction. This article carries out a survey on the records of Craft or Homemade Beer Brands produced in the State of Paraíba, presenting a quantitative analysis and a comparison of the position of this State on the national scene and in the Northeast region, through information collected from the database of the ABRACERVA – Brazilian Craft Beer Association (2017) and AcervA Paraibana – Association of Craft Brewers of Paraíba, together with the Beer Yearbook, an annual survey produced by the Ministry of Agriculture, Livestock and Supply – MAPA of the Federal Government, between the years of 2000 to 2022, crossing with the trademark registrations of the National Institute of Industrial Property – INPI. Throughout the research, it was observed the existence of craft breweries not registered with MAPA, being characterized as “gypsy” breweries, also called home breweries, but which have trademark registration at the National Institute of Intellectual Property – INPI. Through the collection of information, it was identi{ed that the State of Paraíba is in 18th position in the national ranking, also having a modest position when analyzed at the regional level, placing itself in 6th position, behind economically stronger states such as Bahia, Ceará and Pernambuco, but also behind the states of Rio Grande do Norte and Maranhão. In the analysis, craft breweries were found in the territory of Paraíba, highlighting the cities of João Pessoa and Campina Grande, with the highest concentration of craft beer producers in the State, however, there are records of craft brewers in the regions of Brejo and Sertão Paraibano.