Olhando o campo da Economia de Comunhão – EdC. Uma análise da Dalla Strada: um empreendimento considerado da EdC.

Abstract

This research proposes a theoretical and empirical approach to the Communion Economy taking the perspective of the Interactive Economy. This economic plan was adopted in Brazil in May 1991 at the town of Vagem Grande Paulista, in the state of São Paulo, by the Italian woman and founder of the Christian Catholic religious group called "Folckolare Movement". Being thought for enterprises, especially private ones, mostly linked to this religious group, the Interactive Economy has the objective of changing the reality of proverty and misery towards social emancipation of those who are helped through these social projects financed by the companies linked to aforementioned economic project. The aim is for the companies to generate profits which can be shared in "common" i.e, - donated - by means of a fraternal attitude of "communion" and "reciprocity", this, in fact, consisting of the "novelty" that this economic plan defends by stating that it is possible to have this reality alongside the capitalist dynamics of market. Based on these premises we posed a question that underlies the objectives of this work: Is it possible, in fact, for the principles of Interactive Economy tobe used on the market without being interfered by capitalism? This challenge moved us to a field research in the context of Dalla Strada, an enterprise considered Interactive Economy.