Planejamento estratégico: estudo de caso em uma empresa do setor automotivo.

Abstract

The automotive service sector has been growing steadily, with an increase in the level of competitiveness of companies. In this sense, strategic planning is essential to ensure business sustainability in this dynamic and challenging market. Thus, strategic analysis is essential to understand the challenges and perspectives of companies in the sector, considering internal and external factors that impact the organization's performance. Thus, this study aims to analyze the strategic management of a company in the automotive sector, located in the city of Surubim, Pernambuco. The scientific research was carried out in four parts, where there was the applied characterization, a qualitative approach, an exploratory approach, and finally, the case study. Initially, an analysis of the internal and external environments was carried out through the SWOT matrix and cross-SWOT matrix, and subsequently, proposals for improvements were developed based on the points analyzed, the main ones being the lack of mission, vision and values, the absence of marketing and the lack of questionnaires for customer feedback. As a result, the study highlights the importance of efficient strategic planning to maximize opportunities and mitigate threats, contributing to the company's sustainable growth in the tire and automotive services market.