Evidências de troca e criação de valor em empresas que adotaram a estratégia de redes de cooperação: o caso da Rede Amig.

Abstract

In search of finding the small and medium sized companies stand out in this highly competitive market, as inter-national networks have been able to play a crucial role in their survival. The supermarket retail sector is one of the main companies that use this strategy, since large companies are increasingly present in the Brazilian market. Thus, small and medium supermarkets seek to help a cooperation networks in order to seek their space in the market. Within the context, the present study had as objective to identify as evidences of the adoption of the network strategy in the creation and exchange of value for the companies associated to the Amig Supermarkets Network, in the city of Iguatu - CE. The research characterizes as a survey of descriptive nature. There was a questionnaire applied to 12 respondents all associated with the network in question. The questionnaires seek to find out the degree of agreement of the elements in relation to six analyzed variables. The best variables evaluated were improvements; Acquisition; Innovations and Products, processes and services and infrastructures Infrastructure and technologies and Customer relationship.