Proposta de planejamento estratégico, gestão de projetos e plano de marketing para uma empresa do segmento de água adicionada de sais no cariri paraibano.

Abstract

Strategic Planning allows managers to visualize the best decisions to be made in the development of their business models, based on positive and negative factors, internal and external from the organizations. Project Management is about how processes are performed in order to satisfy the requirements, assertively and effectively. The marketing plan is the management tool used to bridge the gap between the company and the market, always with the goal of helping to succeed and win customers. Thus, this work seeks, through the tools of Strategic Planning, to propose mitigating measures that will neutralize the negative internal and external factors that surround a company in the added salt water segment in the region of Cariri Paraibano, then use Management of Projects through the PMBOK - Project Management Body of Knowledge good practice guide in the process of inserting a new product line for the company and using marketing resources to achieve the success of its brand. The application of these tools is essential for companies to remain competitive in the markets in which they operate, in addition to contributing to the philosophy of continuous improvement favoring both companies and society, in view of the fact that competitiveness, together with competition, obliges entrepreneurs to supply products with greater quality.