Percepção de privacidade no ambiente online.

Abstract

The new consumption habits and relationships arising from new technologies are creating previously unimagined possibilities of collection, data storage and analysis. This condition makes the definition of customized products and services easier, but can also increase the concern of users with issues related to ownership of their data by third parties. The aim of this study is to analyze the perception of privacy of online consumers of Business and Computer Science courses at UFCG, trying to understand whether they favor or oppose the collection of data in exchange for personalized services. The method used was exploratory and descriptive. The research was conducted with a non-probability sampling, obtaining 215 respondents. For the collection was used printed and electronic questionnaire. Between the main results, there is evidence that there is provision for the supply of information, provided they are not related to official documents and its use is directed to the user value offer. The general conclusion is that there is evidence that the users surveyed are willing to provide personal data, since that there is the perception of value offered in return.