Estudo de viabilidade de implantação de uma administradora de condomínios na cidade de Campina Grande - PB.

Abstract

The agglomeration imposes a busy life, with little time available, and you need multiple services to maintain a more comfortable life, thus making a company that offers better quality of life to consumers to be well accepted in its implementation. Condominiums' managers surveyed in the city of Campina Grande-PB, by offering a relatively new service, do not bother to innovate in their services. These leave their weakest performance, without giving importance to the need for innovation in community services which is important when it comes to quality of life for tenants and to meet contemporary needs of customers. This makes companies using innovation stand out. The aim of this study is to analyze the feasibility of implantation an administrator of condominiums in the city of Campina Grande-PB, through a business plan adapted to the reality of a service company. This plan will define the profile and the company's services, structuring an operational plan, develop marketing strategies, conduct an analysis of the financial viability and check the demand for services that the company will offer. To achieve the objectives proposed in this work, we chose a quantitative research. As for the technical procedures used, the literature was used to underpin all exposed at work ideas. For the preparation of the financial analysis of the study , it was used as the basis SEBRAE software adapted to reality of service provider company . it was realized the importance of a business plan to show the feasibility of opening the project , helping the entrepreneur to feel more secure in time to take the next step and that innovation is an important tool that differentiates your business from others, thus causing he highlighted . feasibility indicators were positive , showing a R$62,498.21 breakeven , profitability 40.76%, profitability of 127.21% and the payback period of the investment less than one year.