Consumo colaborativo: o comportamento dos usuários de Coworking.

Abstract

Collaborative consumption is a new way to obtain, use and disposal, which is focused on sharing. Based on values such as sustainability, accessibility and collaboration, its essence is not in ownership of the property, but the benefit of access and the resulting experiences of trade. The objective of this work is to understand the collaborative consumption behavior, taking as sample users of coworking spaces. Thus, it was applied, together with members of 18 coworking groups found on Facebook, a questionnaire containing 27 indicators, distributed according to seven dimensions. To answer a Likert scale from 1 to 5 was used, representing alternatives ranging from "never" to "always" respectively. As a conclusion of the 72 questionnaires obtained, it was found that intrinsic and extrinsic motivators such as financial benefits, saving time, social identification, environmental awareness and flexibility to work in different locations have the same relevance in the decision to share a workspace . On the other hand, the fear of unavailability of space, as well as the inconvenience of having to search and book the desired location proved as limiting such collaborative practice. Trust initially expected as an inhibitor to sharing workspace, showed no significance.