Gestão do conhecimento e aprendizagem organizacional em uma universidade pública: aplicação da auto-avaliação institucional na UFCG.

Abstract

The management of knowledge within organizations as a way to reshape the organizational culture, to share experience and enhance learning, in search of proposals for improvements that leverage the organizational development and direct the strategic planning is widely known by managers, researchers and theorists across the world. However, the implementation of a strategy of KM often causes internal resistance due to the character of organizational reform. The Standing Program Evaluation - SPE is an organizational unit of UFCG that uses a strategy for Knowledge Management and Learning to conduct an institutional self-evaluation, managing the knowledge and planning improvements to the University. Thus was set the general objective of this work which is to describe the strategy adopted by the KM in the institutional evaluation of the SPE UFCG. For this we used the case study as research method, with characteristic exploratory and descriptive, and its design is to search bibliographic and documentary. Data were collected through the SPE documents and semi-structured interview and analyzed so qualitatively. The study's findings point to the excellent performance of KM in reaching the objectives of the SPE, confirming the key role of knowledge in organizational development and collective learning. This work will contribute to future research the use of KM in public universities, which do not have enough work, despite being an area of extreme importance for these organizations.