Responsabilidade social empresarial: a percepção dos clientes internos da Gráfica e Editora Evolução.

Abstract

Business Administration today not only aims to profit, there is every day that the effectiveness of the results is only achieved when there is interest, on the whole system involved in management. The opinion of stakeholders is crucial for strengthening the organizational brand. Operate in order to obtain exclusive return to shareholders is an optimistic move in the short term. Dissatisfied employees, without training, inadequate work environment, poor poorness pay rise. The corporate social responsibility (CSR) appears as a means of improving not only the internal environment of the company, but the environment and the community in general. The responsibility for economic, legal, ethical and discretionary, are types of liability proposed by Archie Carroll. Based on the aspects of social responsibility in embroidery pyramid proposed by him, the internal customers of the printing and publishing have been asked to change their perception about the existence of aspects in the company where they work. The research was characterized as exploratory and descriptive held through structured questionnaire and to identify the socio-demographic profile of internal customers, to investigate the existence of policies developed by the topic and then discern the best thing to be applied in areas the organization. Grounded in theoretical study, it is concluded that the implementation of CSR policies throughout the company, whether micro, small, medium or large, is essential to remain competitive in the long term, the market today. The degree of importance given to the practice of social responsibility, and return provided by it will be perceived and recognized only by internal and external audiences when they are properly disclosed. Combine policies of social responsibility to the disclosure of which is essential, increased productivity followed the profit comes as a result.