O plano de negócio como instrumento de tomada de decisão de investimento: estudo de caso no setor de mármores e granitos.

Abstract

The importance of formalizing and planning is of vital importance to integration into the competitive market, identifying risks and proposing plans to minimize them or even avoid them, identifying their strengths and weaknesses in relation to competition; identifying the profile of customers; doing a survey on key suppliers, knowing the market and defining strategies for marketing their products; analyzing the financial performance and evaluating the return on investment. To develop the business plan will be presented some concepts of entrepreneurship and the figure of the enterprise; definition on microenterprise and to its opening; steps to drawing up the plan, profile of micro Solar Marble and Granite - object of study and finally, the suggestions to business. Through this study will be possible to examine the entire business in order to show their potential. The answer will be important for the decisions of the enterprise on the future of micro and feasibility of formal opening next to the bodies responsible.