Diagnóstico das ações de responsabilidade social: um estudo de caso na São Paulo Alpargatas – fábrica 22.

Abstract

The Enterprise Social Responsibility - ESR is a subject in ancestry and has been very argued, in recent years because of some transformations that come occurring in the current business ambient. Because of this expansion, the ESR presents itself as an important concept and that it finishes exerting impacts in the objectives, the strategies, also, in the own enterprise culture. This new position that is in the behavior of the organizations is added as distinguishing competitive where the responsible social practical associates to the enterprise image finish adding to more value to the product and/or service offered the market. With these considerations, the present study it comes to corroborate with this dimension bringing as objective generality to diagnosis the Enterprise Social actions for damages practised by São Paulo Alpargatas S.A - Plant 22. In terms of procedures, the research if presents as a study of case with qualitative boarding of exploratory and descriptive nature, in which the tools used for collection of data were a questionnaire based on the Pointers Ethos de Enterprise Social Responsibility and a process of observation. From the attainment of the results it was possible to detect that the company makes possible improvements through action of ESR always working with ethics and transparency in the relation with its stakeholders. With of all the received information, it was confirmed the relevance of the subject and the basic importance of the organizations if to be fit in a vision of multiple dimensions so that the society if develops of sustainable form.