Análise das ações de responsabilidade social da Panificadora Campinense: um estudo de caso.

Abstract

This work is the result of a survey developed in Panificadora Campinense, located in the city Campina Grande - PB and aimed to analyse the general Shares of Social Responsibility of it, according to the perception of its internal and external customers. To achieve the goal sought search near the literature relevant to the importance of actions for Social Responsibility conducted by the company, identify the actions of Social Responsibility developed by Panificadora Campinense and their goals, investigate whether the objectives of the programs developed by the company are achieved, check whether the customers internal and external customers realize the benefits of the existence of Social Responsibility Stocks practiced by the company under study. The achievement of this study adapted to the indicators of Social Responsibility proposed by the Ethos Institute to the reality of micro enterprise in the construction of three separate questionnaires applied to the manager, customers internal, and external clients of the firm studied. As the methodology chosen by a search of character exploratory, descriptive, literature and case study. Through the data, found itself the benefits brought by programs developed by Panificadora Campinense to your audience and the company itself, noting that the goals proposed by the programmers are almost fully achieved, and that all domestic customers and most external customers recognize the social and environmental responsibility of the company. What leads to the conclusion that CSR is a competitive differential extremely attractive for businesses, and bring mutual benefits to companies and their stakeholders.