Percepção dos usuários do restaurante popular de Campina Grande – PB no tocante a sua validade, qualidade e beneficiência.

Abstract

The following analysis aims at identifying the benefits generated by the Popular Restaurant of Campina Grande-PB implanting, according to users ́viewpoint. That means, the general objective was to verify consumers ́ perception towards Project validity, quality and benefits. So as to achieve the proposed goals, the research was subdivided into: Introduction, Theoretical background, Methodology, Results Presentantion/Discussion and Final Considerations. As for utilized methods, an exploratory, descriptive, quantitative-qualitative research was lead, depicted by the bibliographic revision about the theme and field study, whose main variables were quality, validity and the supracited restaurant users ́ profiles.The results pinpoint a good satisfaction level by the interviewed consumers when it comes to the service quality offered in that restaurant, indicating the various benefits promoted by the Project implementation in the city. On the other hand, some users indicated a number of barriers such as: food quality reduction when compared to project ́s initial phase, menu variety limitation, toilet hygiene deficiency. Such problems, if solved, may maximize the benefits created by the restaurant action.