A importância da logística no shelf life da cadeia de frios: um estudo de caso em um supermercado na cidade de Congo - PB.

Abstract

Companies keep inventory in order to anticipate customer’s need, seeking for competitive advantage related to their competitors. However, some products require a more careful care to be kept in inventory, such as perishable products, in particular margarine, which must be stored at an appropriate temperature not to undergo changes in their normal features. In order to assess the importance of logistics related to margarine’s shelf life, a case study was developed in a retail company in order to offer some improvements for future use in the storage of margarine marketed by the studied company. As a first solution, it was used the Demand Forecasting method, through the Simple Moving Average method, as a tool to bridge the gap between inventory's need and availability. The second solution suggests the introduction of new machinery in the amount of R$ 3,000.00 with expected investment return for the sixteenth month following the acquisition, as found by the compound Payback method.