A ressignificação do luto na política: João Pessoa (1930), Juscelino Kubitschek (1976), Eduardo Campos(2014).

Abstract

This study aims to analyze the political use of the deaths of three historical characters of Brazil: former President of Paraíba, João Pessoa (1930). The former President of Brazil, Juscelino Kubitschek (1976) and the presidential candidate of the Republic the time of your death, Eduardo Campos (2014). Therefore, we seek to understand the use of grief as a strategy of resignification of appropriation of policy speeches and places of memory in favor of ideals. The unexpected death whether accidental or natural, political or personal reasons are transformed onstage of the theater of power. In the methodology we use qualitatively the various vehicles of the press – newspapers, magazines, websites and the like, in addition to the social networks. For exercising your role, now used as a toll of political propaganda, sometimes censored or even seeking fairness, depending on the context that experience. At the same time that advertise, enhance your career and support for narrative of his allies and political heirs, as an example of honorable man and politician to be remembered, the legitimized through the national uproar and the attempted construction of martyr in a politician in memoriam, only their good deeds. We seek to understand the context of the time of death, which represented the current political scene and the use of their acts of yore to legitimize a Revolution, lift or victory in the elections.