O profissional de vendas capacitado como diferencial competitivo na manutenção e ampliação de mercados.

Abstract

With this work one searchs to show that in markets equivalents, or either, companies who concur in definitive segment and that they possess equalized technology of logistic production and, the great competitive differential is the professional of sales with high qualification and qualification. The professional qualification of the salesman makes thus with that it has a differentiation in the service given for the company, therefore, the organization will have, together its customer, a professional capable to identify its real necessities and to help them in the solution of pertinent problems to the good functioning and course of the business. The qualified and enabled salesman starts to act as consulting advertising of the customer, therefore its knowledge of market will help its customer to direct its commercial potentiality for the atingimento of its specific goals. In this way in the current market where the productive technology and processes are accessible to all, the great competitive differential is in the professional qualification. In sales it is basic part for the maintenance and magnifying of markets.