Responsabilidade social: um estudo no setor de panificação de Campina Grande – PB.

Abstract

The globalization made new economical scenery to appear, modifying the way of to act and to think of the companies, being notable along the years, to growing demand for the companies to contribute for the maintainable economical development. In that sense, he/she becomes of significant relevance to lift a discussion around the theme Social Responsibility in the Companies and his/her importance in the current context of the businesses, where they are demanded an appropriate posture from the same ones and responsible with the society and the environment. In that perspective, the work objective consists of identifying the apprenticeship of social responsibility of the section of bread-making of Campina Big-PB, in the managers' perception and proprietors of the companies, taking as base Institute Ethos's methodology. As for the methodology, the present study is of exploratory nature, being accomplished a field research in the breadmaking section in Campina Big-PB. For the collection of the data interviews were accomplished witness the managers or proprietors of the bakeries close to through the research instrument developed by the Institute Ethos of Social Responsibility (2008) for the bread-making section, starting from a group of indicators composing 7 dimensions, to know: values and transparency, Internal Public, Environment, Suppliers, Customers, Community and Government and Society. The results of the study pointed that the researched companies possess, even if in an incipient way, some practices of social responsibility, taking the need to revalue the posture of the same ones, seeking new attitudes that can be taken to incorporate practices and actions in a more effective way than they result in benefits for the companies of the section and for the society, being able to like this, to contribute with the sustainability of the municipal district.