A interpretação organizacional em empresas de tecnologia da informação e comunicação (TIC): um estudo na incubadora tecnológica de Campina Grande.

Abstract

In a business environment characterized by competitiveness, information is the key element in the achievement of organizational competitive advantage, since assists the managers in the interpretation of signs and events of the environment, and development of new products and services to market. Thus, the strategic information management is fundamental for organizations to monitor, filter, analyze and interpret the information efficiently. The interpretation of information produce an understanding, which being shared among the managers, promotes knowledge essential in planning for the future, enabling organizations to visualize market opportunities and threats. Furthermore, knowledge regarding the interpretation provides learning and reduces environmental uncertainty and equivocality of information, facilitating the construction of strategies and management decisions. Thus, in theory is a model proposed by Daft e Weick (1984), which identifies the organizational interpretation modes in firms. After these initial considerations, this study has as a general objective to identify the mode of organizational interpretation in firms Information and Communication Technology (ICT), allocated in Technology Incubator of Campina Grande (ITCG). Regarding methodological procedures, was accomplished an exploratory-descriptive study, in which the data was collected through questionnaires and interviews. Data analysis was performed through depth analysis of the primary data. This analysis was based on the model of organizational interpretation proposed by Daft and Weick (1984). The results permit to point that ICT firms incubated in ITCG are framed in the undirected viewing mode, since this method had the highest number of favorable indicators to its categorization.