Percepção dos alunos concluintes do curso de administração da UFCG, acerca do conteúdo de responsabilidade social empresarial.

Abstract

Corporate Social Responsibility - is an emerging concept in the context of the Industrial Revolution, but is still a topic under construction in the literature, due to dynamics in which it is inserted. CSR has had major impacts on the business, causing changes in goals, strategies and their own corporate culture. This new behavior of organizations becomes a key differentiator for the professional insertion in the labor market, causing a competition between professionals. Faced with these changes emerges the need of a competent professional and updated these transformations require academic training a wider knowledge of the CSR concept. This study has been presented to support this dimension as general objective the perception of students graduating in the administration of UFCG, about the content of Corporate Social Responsibility. The relevance of this study is to provide an analysis to clarify the issues surrounding this subject to understand the conflicts in the articulation between academic and vocational training. For both problems lies in their knowledge gap that introduces the content worked within the Academy. In terms of methodological procedures, the study has a qualitative exploratory and descriptive, using a data collection interview, based on social indicators of the Ethos Institute, structured self-administered, with open and closed questions. From the results is possible to raise the emergence of a closer look by the Academy in the gaps in responses from students, graduates who take the name of education institution as a reference for academic and about to enter a competitive market. Given what was exposed was noted that the research had to analyze the results to explain and provide support to the research problem formulated and the proposed objectives.