Responsabilidade social das empresas: um estudo de caso do SESI-PB.

Abstract

The social responsibility in Brazil is a theme relatively new, but of great relevance in the current business administration due to the changes of behavior in the systems economical, social, political, environmental, of the speed of the communication, among others. The classic point of view affirms that the maximization of the profits would be the social contribution of the companies to the society, in compensation, the contemporary point of view says that the company should seek the good of the society. These two point of view are opposed and complemental at the same time. Nowadays, the company that doesn't practice RSE doesn't stand out among the others that already has these practices inserted in culture. With the speed of the information RSE serves every day more as referencial for customers and investors, because it works as a warranty of a good investment or still of being buying to a company that values the society and it cares for her. This study is a research of the qualitative type, accomplished through semi-structured interview. It is characterized as explanatory and it is a case study and had for objective to identify, among the actions of social responsibility accomplished by SESI, the most important action in return terms for studied company. It is concluded starting from that interview, that this action is the Global Action, that the public benefitted by her, in some way it is limitante, and that it is an action that could have the including function. We also observed that SESI is inserted in the contemporary approach of RSE.