Práticas de inovações orientadas para a sustentabilidade com o desempenho organizacional: um estudo de caso na empresa Valettinho.

Abstract

To survive in the present business environment and management companies choose to search for development of innovative practices. These practices permit companies to continue on the market, either through a change in the process, a new market, a new product or even new combinations that can rise from other existing ones. Companies that be unsuccessful innovate, they can't be competitive, because the search for something differentiated between companies is rife. Another reason is to be placed on staves by organizations: discussions about sustainable development practices. Besides the economic factor, begins to be included environmental and social factors. In this way, companies are adopting sustainability into its practices, and to modify their production process, when necessary. However, a company only becomes sustainable when can hit the three dimensions of sustainability. Given these new practices, companies need to find a new way to manage innovation, adopting in their sustainable innovation processes. From these considerations, this work aims to: Identify the existence of the relationship between practices aimed at the development of sustainabilityoriented innovations with organizational performance from the sustainable model of Kummer (2013). The empirical part of this study was talented through an informal interview with the Managing Director of the company, non-participant observation and document analysis. Finally, he made himself using a form prepared by Kummer (2013). The results show that the actions of innovations guided by sustainability of the productive process of the company, when investigated in model perspective Kummer (2013) influence on organizational performance in three dimensions: economic, environmental and social. However, it was noted that the dimension that more was influenced on this aspect was the economy, being the other also influenced less intense.