Logística reversa e gestão de resíduos sólidos: estudo de caso em um supermercado de médio porte de Campina Grande-PB.

Abstract

Nowadays, environmental issues are being addressed by society, government, media and businesses differently due to environmental degradation and major impacts suffered, reflecting the neglect of all the environment. Faced with this scenario, companies seek to lessen the impact generated by them in the environment through environmentally sound practices and taking responsibility of waste generated, achieving thereby creating competitive advantage against competitors and add value to your image before their customers. In this direction, the objective of this study was to Investigate the solid waste management in relation to reverse channels in the"Menor Preço", in Campina Grande-PB, incorporating their day-to-day practices, where the waste back in reverse channel, generating a smaller environmental impact and economic gain. The methodology was qualitative/descriptive, using as analysis objects an interview with the owner of the company and direct observation. to identify waste and waste disposal, and demonstrating that through small actions you can deploy environmentally friendly attitudes, without generating higher costs or grand strategies