Logística empresarial – um estudo de caso na empresa Nutricarnes.

Abstract

Today’s competitiveness urges the constant modernization of the organizations, which aim to progress in order to be alive in a market more and more globalizated, demanding and competitive. The study of the logistical performance in the process of acquisition and distribution of products represents a competitive advantage to the companies. The present monograph is a case study, developed in Nutricarnes enterprise, utilizing the methods of observation and research, mainly through informal interviews with the main businessmen involved in the logistical system, and the general objective is diagnosing the logistical management of the referred enterprise. To attain the general objective, the following procedures were observed: describing the operational procedures of the activities developed in the company, which characterizes the research as descriptive, and identifying the logistical activities put into practice by the enterprise, the products’ and information’s flow, and the integrated planning for the logistical management.