Análise da competitividade em sistemas agroindustriais: o caso de uma empresa produtora de cachaça no município de Areia - PB.

Abstract

Competitiveness can be defined as the sustainable capacity to survive, and preferably, grow in current markets or new markets. Sustainability implies that this position is consistent with achieving non-negative profits, according to this definition we have that competitiveness is a measure of the performance of individual firms. However, this performance depends on systemic relations, once business strategies may be hampered by vertical coordination bottlenecks or logistics. In other words, competitive strategies depend on appropriated governance structures in order to be successful, therefore, coordination capacity becomes a constituent element of the vision of dynamic competitiveness. In agribusiness systems, understanding the competitiveness occurs through a systemic view that how much better its management greater will be competitiveness. Given these initial settings, the overall goal of this research is to analyze the competitiveness of a producer company of cachaça in Brejo using the Farina's model to evaluate the agribusiness competitiveness (1999). Were collected primary and secondary data, being classified as exploratory research, descriptive, with quantitative approach and subsequent qualitative analysis conducted in the form of case study. Through data analysis, it is concluded that the analysis of the technological environment is favorable to the company's competitiveness as well as individual strategies that the company has adopted represent positive relation to competitiveness, keeping it in good position in the supply chain which it operates. With regard to coordination analysis was identified by perception of the sugar-alcohol company that the entire structure of governance is directly related to their individual strategies, but the governance has interfered in the level of inter-relationship between agents, which has required from the company the company, to be able to survive in the face of the uncertainties, risks and especially the specificity of the assets involved in the transactions. The results also indicate that the level of competitiveness identified in the company is strong considering the variables analyzed.