Proposta de um plano de marketing para uma empresa de representação comercial de tecidos de Caruaru-PE.

Abstract

This study focuses on the importance of the Marketing Planning for companies achieve greater market demand. The research aimed to establish a major marketing plan for the company EMITEX REPRESENTATIONS, so this is achieved through a better understanding about the company, and development of its activities mainly to obtain the gap for expansion and growth as a whole. As for methodology, research was conducted qualitative in nature, consisting of a case study, which is used as a means of obtaining information and the literature search and direct observation not participating, complementing the analysis of SWOT. The proposed plan is headed by a document that shows marketing actions run on short and medium term. It also identifies that the company has the resources to put in practice the measures recommended and that its correct implementation can make more efficient use of the strengths, creating better advantage of the opportunities and minimize the weaknesses of the threats and actions, with the purpose the scope of the goals of an organized, efficient, sustainable and dynamic.