Tipologia de redes e estratégia competitiva: um estudo em uma rede de supermercados.

Abstract

The current business environment is undergoing many changes resulting from technological innovations and the economic and social transformations, and this has created large outside pressures for companies. As a result, one of the alternatives found by companies to overcome those pressures and to follow the dynamics of the changes was to the cooperation between companies. This way emerges as a new organizational form inter-organizational networks that aim to interact and share management, based on principles of mutual aid and trust. This study aimed to identify the contribution of the network configuration and the competitive strategy adopted by the supermarket network Grupo Rede Compras according to Hoffmann et al. (2004) network typology , identifying the characteristics of their form of performance as to the indicators of directionality, location, formalization and power and what their competitive strategy is according to typology according to Miles and Snow (1978) strategy of - Defense, Prospector, Analytical and Reactive. This study is characterized as descriptive, conducted in the form of case study, using techniques such as literature and field research. Data collection occurred through non-participatory observation and semi-structured interviews. The results present the classification of the network as being horizontal, agglomerated, basic non-contractual and orbital and the defensive strategy adopted, having thus to adapt their characteristics and strategy with operation sertor, which allowed the highlight among the supermarket networks the region.