Rede de cooperação interorganizacional: estudo de uma rede de varejo alimentar na Bahia.

Abstract

The Brazilian food retailing has undergone changes because of major international networks that have settled in the country. The impact of incoming, reflected more intensely in supermarkets in small and medium size, located in neighborhoods or outlying regions. This type of company structure does not have to compete with large companies, so as not to lose market supermarkets neighborhoods were looking for alternatives, such as networks of cooperation to achieve competitive gains. Collaborative networks are an alternative way to assemble companies seeking to answer the demands of the competitive market, from interactions with similar economic agents together. Given this initial explanation, this research aims to analyze the management of Smart Supermarket Chain, specifically the pole of Feira de Santana, Bahia and what the competitive gains that the network provides to members as well as the difficulties and challenges to be overcome. To this end, a survey classified as descriptive, qualitative, data were collected through interviews with the supervisor polo study and five associates the network was performed. Through the analysis of the interviews it was found that network management is performed based on a well-crafted strategy, which aims to integrate the activities of the network, based on processes that facilitate the implementation of the services of polo, as well as, the structure Polo favors development and decentralization of decision making, decisions are taken collectively and achieve the collective good. Regarding the competitive gains Gains of scale and market power, and reduction of costs and risks were the advantages that stand out, while the pole in order to must reassess the gain social relations, to boost collective learning. Challenges relating to capacity building of enterprises, improve the newspaper offers, changes in network card, and the best prices on private label products was identified. The disadvantage was only detected the high value of the monthly fee. Thus, the management polo Smart network provides competitive gains for companies; hence, its affiliated companies are becoming more competitive in the market.