Avaliação do processo de implantação do modelo de gestão CERNE em uma incubadora de impacto social no semiárido da Paraíba.

Abstract

Every day, entrepreneurs around the world have been entering the competitive market without preparation, planning and qualification, which contributes to the increase of corporate mortality. With a view to lowering these ratios, business incubators provide management support and an innovative environment for emerging businesses. Over the years, the number of incubators has grown and problems have arisen in the provision of their services, in 2009, ANPROTEC and SEBRAE developed the CERNE management model to standardize national incubators so that quality management services and guidance provided to them, that the incubation movement achieve success across the country. In the northeastern semi-arid region, the IACOC, which consists of a social incubator, stands out by offering training and guidance to the Paraiban agribusiness, and aiming to improve its activities, it went through a period of implementation of CERNE, within the maturity level 1. Therefore, this work focuses on report the implementation period of the management model in the IACOC incubator, as well as the main changes identified inside and outside its facilities, evaluating the model's effectiveness and usability, through observation with the IACOC team. The analysis of the administrative changes obtained in the incubator occurred from the CERNE 1 model, as well as the effectiveness of the procedures and documents created and the main changes identified in the IACOC. It was also possible to portray the inclusion and development that the incubator provided to the selected enterprises in 2014 and 2018, obtaining this information from a questionnaire applied with all of them. In response, a positive analysis obtained on the administrative change generated by CERNE 1, which reflected directly on the projects, especially those from 2018, which were better assisted by the incubator. Finally, as a product of this dissertation, a short booklet was prepared for national incubators, which outlines and simplifies CERNE 1, with a proposal for its implementation before obtaining certification, based on the success and structure evidenced by the social incubator IACOC.