SOUZA, Dayvsom Erinaldo das Chagas Xavier de.
Abstract:
The business plan allows the entrepreneur to know the market you want to reach and
establish strategies to achieve the client. It consists of the following parts: executive
summary, company description, products and services, market and competitors,
marketing and sales, strategic analysis, and financial plan. The objective of this work is
to develop a business plan for an establishment pharmacist (community pharmacy). The
proposed development will be deployed in Santana dos Garrotes – PB City. It will cover
the whole population, emphasizing those with chronic diseases such as hypertension
and diabetes. For this, the business plan will project an establishment with all the
equipment and space needed for service excellence to their customers.
