Modelagem de sistema de apoio à tomada de decisão (SAD) baseado na análise de valor de múltiplos objetivos aplicado à internacionalização de produtos e serviços de software.

Abstract

The increasing importance of emerging markets, such as China and Brazil, has pushed many small and medium-sized (SM) software companies to examine the global market in order to expand their boundaries and capabilities. Although the qualifications of these markets and their influences in the software production process are still not well understood, cross-cultural development and virtual organization are being required, emphasizing the need for strategic thinking and collaborative work. In this perspective, appropriate decision support systems (DSS) will play an important role to allow the companies to better select o route of alternative actions by using both IT technologies and advanced system theories. A multi-objective value analysis based model is introduced here to assess multiobjective, uncertain, and ill-posed problems that SM software companies might be able of responding within a continuously changing and unpredictable environment. A system prototype - ACTION-DM, which applies analytical hierarchy process (AHP), was developed to enable synthetic decision making. Case studies are also presented to illustrate the application usefulness of the model.