LUCENA, L. F. L.; http://lattes.cnpq.br/5893551656862490; LUCENA, Luciana de Figueirêdo Lopes.
Abstract:
Buses have been used by most people in Brazil and have become one of the main means of
transportation throughout the country to commute in urban, interurban and interstate areas lately.
However, there have been some failures in this public transport system such as insufficient number
of vehicles, crowded buses and lack of safety which have disappointed its users, according to
recent polls and surveys about transportation in Brazilian cities. Nowadays, the users'
dissatisfaction along with the unemployment have given birth to the alternative system of transport.
This new trend has become popular all over the country, particularly in Northeast of Brazil in the
principal cities as Recife - PE, Natal -RN, Fortaleza - CE, Joao Pessoa and Campina Grande - PB.
In Paraiba, for example, this alternative transport system has reached a far high rate although there
are a lot of divergences about it and its conditions. In fact, something should be done to evaluate
the performance of the public transport system in these areas so that it enables the implementation
of policies which answer the needs of those involved or affected by this new trend.
Tliis work aims to make a multicriterial estimation of the interurban transport system in Campina
Grande which is thought to be an important center in the economy of the state and have the second
largest transport system in Paraiba. The conventional approaches of evaluation used by most
decision-makers are fundamentally based upon the economic analysis. However, such
monocnterial approaches just consider economic criteria instead of estimating the relation among
the other elements existing in complex systems. The application of multicriterial approaches in
their evaluations have fulfilled the deficiencies in complex systems, such as the transportation ones.
The methodology indicated to evaluate the performance of the transport system is based on the
Analytic Network Process (ANP), developed by Thomas L. Saaty, which has a structure formed
with its main members and clusters who are free to take their own decisions. Based on this process,
comparisons in parity are made to establish priorities that represent the influence existing among
groups of factors in the decision-making. The systematic nature of this methodology enables a wide
view of all the relevant aspects of the problems like the groups engaged in the process and their
criteria when analyzed under several points of view to priorize alternative courses of action. The main purpose of the structured pattern is to improve the interurban transport service involving
all the groups engaged in the process such as alternative operators, users, the government and bus
companies. It also aims to consider the groups' criteria, vehicles availability and safety for the
users, and new alternatives and the connections among the elements of the system. The data will be
analyzed through different factors including social, political, environmental and economic aspects
in its structure.
This work suggests some effective alternatives to improve the interurban transport service and
indicates the implementation quality controls systems as the one of the higher priority (0,3565),
followed by the implementation of mixed fleets (0,2378), ruling of the alternative transport system
(0,1670), preservation of the existing system (0,1350), and the prohibition of the alternative
transport system (0,1037).
Choosing the implementation of quality control systems and marketing strategies in bus companies
as priorities reveals that it is important the concern of improving die current interurban transport
system offering a service of good quality which attracts the bus users again as soon as possible.