Diagnóstico do perfil dos feirantes e consumidores na venda de hortaliças na feira de Pombal-PB.

Abstract

The commercialization spaces represented by the fairs flee to the usual outline of distribution of the other commercial channels as supermarkets and markets: your character is temporary and your structure makes posslble great adaptation capacity to severas situations. The free market has an important function in the social bife of the cities. because your location depends on the encounter of people's flows and tour existence ends up promoting the intensification of that encounter, making possible that appear in your space severas activities, The present work had for purpose to accomplish a rising of information about the merchants' profile and consumers. besides related aspects the commercialization and sale of products hora\cu\tules in the free market of the city of Pombas - PB. The used methodology was through the application of questionnaires, in the period understood between September and October of 2008. It was veriüled that there is a great participatlon of people of the rural zone in the merchants' composition of the municipal of Pombas. The meíchants, in youí majoíity, aíe men, wlíh médium age among 31 to 45 years: The merchant's individual revenue surpasses the minimum salary of the present timel however, about 47% supplement their income with other sources. The species of vegetables more commercialized for the merchants are: onion, cilantro, be\\ pepper, tomate, palato, \ettuce, green onion and carrot. Of the merchants. 50% acquire the products in CEASA (Patos - PB) and the other half is produced by the own producersl the major participation of consumers go to buy is of the feminine gender. In the fair of Pombas there is prevalence in the sale of vegetables and fruits. About a half of the consumers' are unsatísfied as the organization pack, hygiene and irregularity of the newsstands, while the other part doesn't find any related problem the free market.