A viabilidade de implementação do Restaurante “Bem Estar” – Campina Grande/PB.

Abstract

The competitiveness of the current market and business requires that new companies arise offering new options to the consumers. It is important the shortfall in the campinense market of a new restaurant with a different kind of service, that offers an effective cost benefit, acording to the population growth, the arrival of students from different locations and the busy life they take. It is worth mentioning, therefore, that it is extremely important to draw up a business plan to achieve success in the new business. The launch of a new venture requires, among other things, an efficient operational and financial plan. The efficiency of this plan will result in success and profit to the entrepreneurial and necessity satisfaction of your target audience. In this sense this study aimed to develop the Business Plan for the implementation of the restaurant "Welfare" in Campina Grande - PB. Types of qualitative research, quantitative, descriptive and bibliographical were adopted. Through analysis of theories that bring explanations about main points,the collection of data for the preparation of the plan was possible. It is concluded that the business plan serves as a guide that it has the objective to guide the development of activities, aiming to reduce or avoid situations that could harm the business. The results show how positive the market and entrepreneurs the opening of the restaurant Welfare, having a well-defined and well-established business plan.