CAMPOS, D. B.; http://lattes.cnpq.br/2273786077004223; CAMPOS, Danieli Barbosa.
Abstract:
This research objective was to identify the elements and form of creative education spaces
from the perspective of the primary stakeholders in the context of university education of
management degree. The theoretical background is based on three main perspectives: value
creation, creative spaces of education and educational innovation. The methodology used is
qualitative. It is an experimental case study that conducted a process of value co-creation
using the Focus Group technique with an intentional sampling. The members of the sample
were teachers, students, staff and heads of the Faculty of Administration and Accounting at
the Federal University of Campina Grande. The results indicated alignment with the
theoretical perspectives of educational innovation and creative spaces, regarding institutional
innovation, in particular, structural and didactic change. Ideal creative space for education cocreated by the group maintains similarity to the co-working spaces and its philosophy, as well
as, organizational structures of non-traditional firms. The conclusions indicated a consensus
among teachers and students about the current classrooms used by the majority of Brazilian
universities, which are considered outdated. The Focus group alert that traditional spaces
discourage creativity for both educators and students, needing to be rethought urgently under
penalty of being one of the points generated by school dropout. Finally, the creative education
spaces were associated with the interaction, technologies, functionalities, gamification and
creative leisure.