Gestão social x administração estratégica: a percepção dos alunos de administração da UFCG

Abstract

Through the years the man tries to develop their skills in the methods and working practices. In the scenarios that the organization has been creating an environment conducive to the development of new efforts and technologies to increasingly improve organizational practices and the relationship of man to work. Try to understand which strategies are being used within the business or academic scope to achieve organizational objectives, be they strategic management with its strategic tools focused on market and corporate profits or social management with social technology as stock forerunner aimed social welfare and improving the quality of community life and in that moment the two concepts are related as to their practices and differences. We attempted through this investigative study to analyze through a physical questionnaire where strategic and social dimensions have been suggested so as to analyze the perceptions of students of management of the Federal University of Campina Grande - PB on the concepts of strategic management and social management as these will be the future managers responsible for managing companies in various segments whether located in the private or public sphere. Thus giving support to other areas of knowledge to this subject field. Through the analyzes regarding the perceptions of respondents as the dimensions developed by Cançado model, Sausen and Villela (2013) in which it lists some points that differentiate the strategic management of social management, it can be concluded that students have a widespread perception for strategic services focused on market and profit, but they also have a sense of social management, in which this is aimed at improving the community and the rise of the agents involved.