Diagnóstico do perfil e das estratégias de coopetição do setor de hospedagem na cidade de Areia, PB.

Abstract

This study aimed to identify the formation of coopetition networks in the hospitality sector, also verify the guest profile and the strategies to differentiation. When tourism destinations create networks for events, circuits, or tourism routes can be analyzed under the perspective of coopetition and thus produce insights that contribute to understanding and management of tourism products. It is a Case Study; thus, an exploratory-descriptive study and uses a qualitative approach. In this way, it is an appropriate method for the problem that allows empirical research cases of contemporary studies in their real context. A case study was carried out on the Areia City, one of the partner's municipalities of Caminhos do Frio tourism route in the state of Paraíba, Brazil. The results identified that the behavior of the hospitality sector in Areia City is based on coopetition and presented the key factors highlighted in the literature, such as participants visualize a common goal objective; setting shared goals; interdependence among participants; complementarity among organizations; a coordination hub based on governance and co-entrepreneurship; common culture and shared values.