GOUVEIA, R. E. C.; http://lattes.cnpq.br/6456337711746031; GOUVEIA, Renata Edivania Costa. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-05-30)
This dissertation aimed to investigate the use of Social Media Marketing (SMM) by micro and small enterprises and its relationship with market performance. Based on the Technology, Organization, and Environment Theory, ...