Mestrado em Administração

 

Recent Submissions

  • http://lattes.cnpq.br/2410736249379627; BRAZ, J. L. R.; BRAZ, José Luis Rozendo. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-08-09)
    The aim of this research is to analyze the interfaces between the creative economy and handicrafts. To this end, three chapters were written. The first article analyzes the evolution of scientific publications in the field ...
  • http://lattes.cnpq.br/2799058397919055; SANTOS, B. P.; SANTOS, Bruno Pereira dos. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-10-27)
    The education segment has been undergoing constant changes to meet the expectations of students as well as the market, meaning that educational institutions increasingly need to develop strategies to survive in this new ...
  • LIMA, F. B.; http://lattes.cnpq.br/9777231332130587; LIMA, Francineide Borges de. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-08-08)
    The objective of this dissertation was to investigate how fiscal federalism leads municipalities to lack of financial autonomy, fiscal stress and how this leads municipalities to choose to participate in public consortia ...
  • SANTOS, D. S.; http://lattes.cnpq.br/7089130715720071; SANTOS, Dilma Silva. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-08-09)
    ABSTRACT: In the current contemporary context, public organizations have been strongly demanded by society for more efficiency, fairness and responsibility. This aspect is validated by the dynamics of social, emotional, ...
  • GOUVEIA, R. E. C.; http://lattes.cnpq.br/6456337711746031; GOUVEIA, Renata Edivania Costa. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-05-30)
    This dissertation aimed to investigate the use of Social Media Marketing (SMM) by micro and small enterprises and its relationship with market performance. Based on the Technology, Organization, and Environment Theory, ...
  • PEREIRA, J. P. N.; http://lattes.cnpq.br/1629708977744892; PEREIRA, João Pedro do Nascimento. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-08-02)
    This work aimed to analyze the openness and compliance with the principles of open data in the government portals of the 69 Brazilian federal public universities, carried out in the period from March to June 2023. The first ...
  • FERNANDES, R. L.; http://lattes.cnpq.br/0056217211659456; FERNANDES, Rosana Lacerda Coelho. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-07-28)
    This master's thesis research aims to analyze intra-cluster coopetition, identifying a framework that integrates the dimensions and elements that emerge from this regional development strategy. The dissertation is structured ...
  • SOUSA, F. D.; http://lattes.cnpq.br/8602609823937609; SOUSA, Filipe Dias de. (BrasilCentro de Ciências Jurídicas e Sociais - CCJSPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-05-31)
    The Federal Institutions of Higher Education (IFES) are autarchies financed mostly with resources from the national treasury and, assuming that the government budget is limited and the demands of the IFES are growing, they ...
  • DIAS, Téssio Alves da Silva. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-05-25)
    The debate on alternatives to mitigate critical social, environmental and economic problems has been gaining emphasis in recent years. The increase in humanitarian and environmental crises, as well as the absence of ...
  • NEGROMONTE, E. M.; http://lattes.cnpq.br/7485099196041900; NEGROMONTE, Eridinaide Machado. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-03-17)
    The overall objective of this dissertation is to explore how the contemporary dimensions of social movements (material, symbolic and political) can help promote sustainable consumption. As a result, three articles were ...
  • QUEIROGA, A. T. D.; http://lattes.cnpq.br/0624170446130471; QUEIROGA, Adayanna Teberges Dantas. Queiroga (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-03-23)
    The general objective of this dissertation was to analyze how the circular economy business models can contribute to promote sustainable consumption behavior. To do so, a systematic approach was applied that resulted in ...
  • TORRES, G. M. B.; http://lattes.cnpq.br/3403757983221871; TORRES, Geisa Magna Bezerra. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-03-24)
    This work aims to analyze how intersectoral partnerships can contribute to the process of developing social innovation initiatives. To this end, a qualitative study was carried out consisting of three distinct and related ...
  • SOUZA, W. M. F.; http://lattes.cnpq.br/5286092296060045; SOUZA, Willian Matheus Felix. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-05-16)
    This work aims to understand a network of social enterprises in the light of networking concepts. In this way, it contributes to the perspective of creation process and development to building partnerships in the scope of ...
  • LUCENA FILHO, R. B.; http://lattes.cnpq.br/2761555603345617; LUCENA FILHO, Rômulo Benício. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-02-28)
    This dissertation aimed to investigate how the physical-sensory, emotional, informational, and social dimensions of consumer environments relate to perceived consumer vulnerability and their purchase experience. Based on ...
  • COSTA, C. C. S.; http://lattes.cnpq.br/8196049408785180; COSTA, Cleverson Cidney Silva da. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    As well as First and Second Sector organizations, as well as Third Sector organizations need resources to achieve their objectives. To this end, an assessment of Civil Society Organizations through organizational performance ...
  • CICCIÙ, B.;;; CICCIÚ, BRUNO; http://lattes.cnpq.br/8850651918647868; CICCIÚ, Bruno. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-02-23)
    This study aims to propose a multi-criteria model to assess family agricultural sustainability. To achieve this objective, three scientific papers were developed. The 1st paper performs a literature review on the use of ...
  • SOUSA, F. R. L.; SOUSA, FRANCISCA ROZÂNGELA LOPES DE.; http://lattes.cnpq.br/7564029475757969; SOUSA, Francisca Rozangela Lopes de. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2022-03-16)
    This dissertation aimed to investigate the influence of Corporate Social Responsibility practices on brand image, perceived value, trust and its relationship with purchase intention and recommendation of cosmetic products. ...
  • VICTOR, D. L.; http://lattes.cnpq.br/0575615376543571; SOUZA, Dêyse Lucena Victor de. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2023-03-17)
    The search for democratic and more participatory management has led public administrations to use co-production as strategies to produce public policies, generating value in the improvement of public service provision, ...
  • MENDES, J. N. S.; GARRIDO, J. N. S. D.; http://lattes.cnpq.br/2690638391131938; GARRIDO, Jéssika Narjara Silva Dantas. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2022-08-08)
    The objective of this research is to propose a framework with behavioral determinants for the practice of Collaborative Consumption. Several methodologies were adopted in this exploratory research with a qualitative-quantitative ...
  • COUTO, R. F.; http://lattes.cnpq.br/4256933489760507; COUTO, Renally Fernandes. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM ADMINISTRAÇÃOUFCGUniversidade Federal de Campina Grande, 2022-08-01)
    This study aimed to deepen the discussions and analysis of relationships around financial education and sustainability. The first article presents the clustered bibliometric map of scientific discussions between the ...

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