Empreendedorismo feminino: uma análise do estilo gerencial das microempreendedoras da cidade de Soledade - PB.

Abstract

Historically the role of women in society has been limited to the tasks of home and child rearing, so that they play a role in many struggles for the recognition of their own rights, such as: equality in opportunity and space in the labor market. Therefore, in this process, many women have found in entrepreneurship a way to reconcile their roles in the family and professional environment. From this perspective, the present study aimed to analyze the management style of micro entrepreneurs in the city of Soledade-PB. Thus, a descriptive qualitative research was conducted, using multiple case studies through field research. The sample consisted of 15 female entrepreneurs, in which they participated in a semi-structured interview, and the collected data were categorized and analyzed in the following dimensions: strategy formulation, company structure and power division, motivational aspects and management difficulties. The research identified that entrepreneurs learn daily to manage, relying on the help of their families, thus characterizing a decentralizing managerial style in decision making. It was also observed that the main motivations of the entrepreneurs analyzed are centered on the generation. as well as personal and professional fulfillment. Finally, the research found that women entrepreneurs do not have the perception of experiencing different obstacles than men, being highlighted as the main difficulties: competition, lack of working capital and default. However, it has been found that entrepreneurs strategically use good service, product variety and quality to better manage their business.